Extended Hours: Only April 23 & 24!
For your convenience, our lobby doors will be open until:  

  • 6:00 p.m.: Alexandria, Bismarck, Dickinson, Elk River, Fargo, Fergus Falls, Grand Forks, Mandan, Minot, Moorhead, Sauk Rapids, Wahpeton, Waite Park, West Fargo, Williston
  • 5:00 p.m.: Carrington, Devils Lake, Hettinger, Jamestown, Mohall, St. Cloud
  • 4:00 p.m.: Park River, Mayville

Stop by, or tell a friend about our $100 offer – only Wednesday and Thursday!

Gross Margin Analysis

The gross margin of a product is measured by subtracting the cost of goods sold from the selling price. The cost of goods sold includes all costs associated with producing the goods or services sold by a company. Gross margin percentage is obtained by dividing gross margin by sales revenue. Many companies offer multiple products, so properly understanding overall gross margin is often an exercise in understanding how various unit sales, price points and costs for each product or service contribute to the overall business.